Art Direction & Design
for Laura Mercier

2019 - 2020

Founded by a professional makeup artist in the 90s, the Laura Mercier brand is iconic for its cool-girl aesthetic and minimalist makeup routines.

As the Digital Art Director, I was responsible for creating content in line with the brand’s artistry roots and chic, contemporary identity. In addition, I designed assets across digital channels such as email campaigns, website, paid media, and social.