Social Art Direction
for Josie Maran

2021 - 2022

As a pioneer in the clean beauty space, Josie’s mission is delivering beauty & joy to all. Her formulas are cruelty-free, sustainably-sourced and made with love from clean ingredients, whipped juicy textures and naturally-derived scents.

As Social Art Director, I was brought on to develop creative and consistent content for the brand’s social media channels. My goal was to not only attract a new audience, but successfully convey the brand’s warm, earthy California vibe.

My role involved shoot art direction, graphic design, animation, and social video editing.

Creative Direction: Ken Baldwin

Photography: Juan Skin Diary, Marissa Rocke, Nicholas Waickman