Caviar Intense -
Laura Mercier
2019
In 2019, Laura Mercier launched their bestselling Caviar Stick in new “Intense” chrome shades. As Digital Art Director, I was responsible for concepting and directing product and on-model stills, and social-first tutorial videos, that captured both the boldness and wearability of the new shades. I also worked on design for digital and social assets in support of the launch.