Art Direction & Design
for Beautycon Festivals
2016 - 2018
Nicknamed the “Super Bowl of Beauty,” Beautycon Festival gathered together 20k makeup fanatics for a long weekend of shopping, experiences, community and empowerment.
The visual identity of Beautycon Festival New York was meant to capture the spirit of bold, diverse, and confident individuals.
As art director & graphic designer for 8 festivals across 3 years, I had the privilege of leading every aspect of festival creative—print, digital, and environment. This included social animations, signage, pamphlets, merchandise illustrations, stage & booth builds and much more.
Model imagery shot by Stephanie Gonot. Makeup by Francie Tomalonis.